News & Views


The ImmersivEdge Blog. Sharing some of our thoughts and observations. Have an announcement or news we should know about? Send it to News@ImmersivEdge.com.

  • 01/14/2020 03:01 AM

Brian Blau, a senior executive with over 25 years of experience in technology industry research, management, who is also one of the xR industry's most trusted analysts, has joined ImmersivEdge Advisors.

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  • 01/07/2020 01:46 PM

Panasonic Corporation today announced that it has developed the world's first High Dynamic Range(HDR) capable ultra-high definition(UHD) virtual reality (VR) eyeglasses which boasts a comfortable fit that makes users feel as if they were wearing eyeglasses.

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  • 01/04/2020 11:47 AM

Imagination Technologies has announced that it has a new multi-year license agreement under which Apple has access to a wider range of Imagination’s intellectual property.

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  • 12/10/2019 08:41 AM

North, makers of Focals smart glasses, today announced that its next generation of smart glasses, Focals 2.0, will begin shipping in 2020 North has further miniaturized its technology by 40%; making Focals 2.0 lighter, sleeker and featuring a dramatically sharper 10x improved retinal display.

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  • 12/10/2019 04:25 AM

At the IAAPA show for theme parks & family entertainment centers, all the proven leisure attractions are doing fine. After 5 years of entertainment VR, the results are in — and bimodal. It seems IAAPA hasn’t yet reached Peak VR.

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  • 12/06/2019 05:00 PM

With August’s news that they had collateralized a funding round with their patent portfolio, we regret to inform you that this looks like the beginning of the end, or maybe even the middle of the end, for Magic Leap. Having raised approximately $2.6 billion, including April’s Series D round of $280 million, it seems that Magic Leap may soon join a long list of over-hyped and under-delivering xR companies stretching back to VPL Research’s stunning bankruptcy in 1992.

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  • 12/02/2019 04:33 PM

Varjo™ Technologies, a leader in industrial-quality xR headsets, has announced general availability for its XR-1 Developer Edition HMD.

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  • 11/26/2019 08:02 PM

Rune Jensen, Microsoft’s General Manager for HoloLens, gave us the opportunity to “crawl around inside the device.” The conversation got deep, literally looking into the construction design constraints and choices and the performance enhancements that HoloLens 2 provides.

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  • 11/19/2019 11:58 AM

The main problem with virtual reality? It’s almost as humdrum as real life. Just a few years ago, virtual reality (VR) was being showered with very real money. The industry raised an estimated US$900 million in venture capital in 2016, but by 2018 that figure had plummeted to US$280 million.

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  • 11/13/2019 05:00 AM

Big Data is a big deal these days. With an ever-growing multitude of devices and websites collecting and collating data ever minute, many organizations are looking for better ways to use this data in business decision-making and planning. However, sometimes it still takes a human in the loop to find the insights and revelations that the data promises to provide.

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  • 11/12/2019 08:10 AM

Trimble announced that it is taking orders for the Trimble® XR10 with HoloLens 2 system, a worksite-ready mixed-reality solution that enables workers to visualize 3D data on project sites for easier and more efficient planning, collaboration and reporting.

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  • 11/04/2019 12:22 PM

UL, a leading global safety science company, announced today that it will pursue a new Standard, UL 8400, addressing safety for augmented and virtual reality (xR).

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