OVR Technology has announced the release of its Architecture of Scent® platform for virtual reality, which combines hardware, software, and scentware to replicate complex sensory experiences in digital worlds. The Architecture of Scent offers a safe, effective way to add scent into VR. In doing so, it provides a way for VR content developers to construct more realistic immersive experiences for greater impact and improved outcomes, in healthcare, education, training, human connection, or other areas.
“Scent is powerful, critical, and complex,” said Aaron Wisniewski, CEO and co-founder of OVR Technology. “It’s the only one of our senses directly linked to the limbic system of the brain, which is responsible for memory and emotion. Scent’s role in cognition and behavior makes it an imperative aspect of an effective VR experience.”
The Architecture of Scent intelligently responds to a user’s behavior in VR and releases olfactory impressions at exactly the right moment via its three core components:
OVR Technology partners with commercial, federal, and academic organizations for better outcomes in healthcare, therapy, training, and education markets. One academic partner, Dr. Jeremy Bailenson, founding director of Stanford University’s Virtual Human Interaction Lab, said: “Virtual scent is in many ways the new frontier. Olfaction is such a powerful cue for presence, as well as for priming memories. Every time I have done a demo in VR with scent layered in thoughtfully, I am blown away by the value it adds.”
Another partner is Dr. Albert “Skip” Rizzo, director for Medical Virtual Reality at the USC Institute for Creative Technologies and creator of Bravemind, an award-winning clinical virtual reality exposure therapy program for military veterans suffering from post-traumatic stress disorder (PTSD). Rizzo intends to use OVR Technology’s platform in the next iteration of Bravemind.
“OVR’s platform is a remarkable piece of technology,” said Rizzo. “It’s a leap forward for us and a dream come true to have people with the technical expertise to build the equipment and the knowledge to develop custom scents for our specific program needs. Bravemind is an ideal application for OVR Technology’s Architecture of Scent.”
The Architecture of Scent Hardware, Software, and Scentware Platform is available now for enterprise. For more information, please visit https://ovrtechnology.com/technology/.
About OVR Technology
OVR Technology was founded in 2017 and is based in Burlington, Vermont. Learn more at https://ovrtechnology.com/.