10 Dec

North has just annoounced the next incarnation of their smartglasses, Focals 2.0.

North has further miniaturized its technology by 40%; making Focals 2.0 lighter, sleeker and featuring a dramatically sharper 10x improved retinal display.

North, makers of Focals smart glasses, today announced that its next generation of smart glasses, Focals 2.0, will begin shipping in 2020. Focals are a leader in the emerging category of everyday smart glasses. North says they are committed to inventing the future of eyewear.  Focals 2.0 represent a very significant product introduction  in the category.

“The first generation of Focals marked the evolution of traditional glasses to smart glasses, with a  design representing the first true everyday smart glasses available on the market,” said Stephen Lake, CEO and co-founder of North. “Focals 2.0 are at a completely different level, as the most advanced smart glasses ever made. They represent an enormous step forward in engineering the future. We spent the last year in the market learning how to build, sell and support smart glasses with our first generation product, that we now will combine with over five years of research working on the technology upgrades in Focals 2.0.”

Gen-1 Focals provide a HUD display through a single-sided projection system. The low-mass glasses were paired with a finger-ring controler.

As of today, North is focused on bringing Focals 2.0 to market and the first generation of Focals will no longer be available for purchase. “Focals 2.0 is such an incredible step forward and we are gearing up to bring to market at scale,” said CTO and co-founder Matthew Bailey. "Since launching Focals last fall, we have consistently updated the product experience and will continue to add new features and functionality to our first product generation as we build to our launch of 2.0.”

North announced Focals in October 2018, reigniting excitement in the smart glasses category and signaling the future of Rx eyewear: all-day everyday smart glasses that look as good as the best traditional eyewear. The launch included the opening of two North Flagship Retail Showrooms in Brooklyn and Toronto, followed by mobile Pop-Up Showrooms that have been touring major cities since February 2019. Most recently, North debuted the Focals Showroom iOS app, enabling customers to complete the required sizing process (via an iPhone X or above) and purchase Focals online. However, buyers were limited for quite a while by the need to visit a Focals brick-and-mortar store for fitting. This was later eased by enabling home scanning of the buyer's face, using their Showroom app.

Follow North @focalsbynorth to receive updates about Focals 2.0.

About North

North is an eyewear company building smartglasses that look much like traditional eyewear. The first generation of Focals launched in October 2018. Focals 2.0, their most advanced smart glasses, will begin shipping in 2020.

North was founded in 2012 by three graduates of the University of Waterloo's mechatronics engineering program, Stephen Lake, Matthew Bailey, Aaron Grant. North has raised over $170M USD to date from investors including the Amazon Alexa Fund, Intel Capital and others.

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