Business Strategy for Immersive Tech

Did you ever wonder who built the first head-mounted display? Who first detailed a coherent theory of Cyberspace? Who wrote about cybersex and the challenges it creates? Who worried about addiction to VR? Did anyone ever cure cyber-sickness?From 1991 to 1996, CyberEdge Journal covered these stories and hundreds more.

CEJ was read in more than 40 countries by thousands of VR researchers, developers, vendors, and aficionados. Appreciated for its "No VR Hype" attitude, CyberEdge Journal was the publication of record for the VR industry in the 90's. Author Ben Delaney was the Publisher and Editor of CyberEdge Journal, and was one of the most respected commentators and presenters in the field. He went on to publish the industry-defining multi-year market study, The Market for Visual Simulation/Virtual Reality Systems until 2004.

Now that VR is enjoying a renaissance, it's time to understand where it came from, and avoid making the same mistakes that were made in the first golden age of VR, the 1990's. It's also a good time to remember the excitement and sense of adventure that characterized those time.

Virtual Reality 1.0 – the 90's describes not just some of the hot topics of VR, but also the origins, issues, and solutions that were chronicled in the pages of CyberEdge Journal. Complemented by over 100 photos and drawings, there is a surprisingly contemporary feel to these old articles. In addition, more than a dozen VR pioneers have contributed new reminiscences of their work in VR. Another treat, the book is introduced by one of the acknowledged leaders of VR research and industry, Dr. Thomas Furness, Founding Director of the world-famous Human Interface Technology Laboratory at the University of Washington in Seattle.

See a video profiling Dr. Furness by clicking here.
See Ben Delaney explaining VR on Newton's Apple by clicking here.

Click here to read a preview, see the table of contents, and buy the large-format book, author-signed book, or Kindle edition

ISBN: 978-1-5136-1703-9, Pages: 440, Chapters: 85, Illustrations: 88, Indexed


Digital Illusion explains that by combining traditional entertainment skills with advanced tools and methods in computer graphics and image processing, the producers of games, multimedia networks, virtual reality environments, and theme parks are reshaping one of the largest industries in the world. This book details the design and implementation of computer-based entertainment, based on Clark Dodsworth's hands-on experience.

Dan Sarto said in his contemporary review, "Digital Illusion - Entertaining the Future with High Technology is a tightly woven compilation of 35 chapters covering critical aspects of what Dodsworth refers to as the 'entertainment beast and its future.' Each chapter is penned by an industry expert, and then edited and crafted by the author into one comprehensive volume like little gems fashioned together into a magnificent tiara. Digital Illusion marries intelligent and descriptive narrative with detailed facts and explanations. This book has something for everybody, and should appeal to a wide audience. Newbies and wannabees can find solid fundamental descriptions about core concepts, tool sets, and practical uses of key technologies. Expert technologists can find fresh perspectives on where this 'stuff' came from, where it is today, and where it's going tomorrow."

Paperback, 545 pages. Digital Illusion may be found on Amazon and eBay.


Published in 1994, Garage Virtual Reality presents and explore information in a whole new way.

Linda Jacobson's Garage Virtual Reality captures the enthusiasm and insights of the early virtual reality days and maps the course low-end VR has since taken. It presents a neat and tidy introduction to VR (high- and low-end) and covers all the systems and software available to the home experimenter. It outlines the conceptual steps involved in creating a virtual world, as well as the hardware and software you need to get there. The PC-compatible disk that comes with the book includes a full working version of Virtual Reality Studio 1, a demo version of Vistapro 3, and source code for programming the Power Glove and other devices.

This book was a big hit when it came out, and a usable VR systems cost close to a million dollars. It's fun to read both as history and as an example of how much people wanted to experience VR in the 1.0 generation.

Paperback, 250 pages. Garage Virtual Reality may be found on Amazon and eBay.


Linda Jacobson edited Cyberarts: Exploring Art and Technology, which described the exciting and mysterious synergy of art and technology that took place in the early '90's. It describes the then-new frontier in creativity, where the worlds of science and art met. Computer technologies, visual design, music and sound, education and entertainment merged to form a new artistic territory of interactive multimedia.

This diverse collection of essays, articles, and commentaries investigates the creative dimension where technologists and artists apply emerging interactive, multimedia tools and techniques to: (1) Music; (2) Graphics; (2) Animation; (4) Publishing; (5) Video; (6) Theater; (7) Theme Parks; (8) Toys and Games; and (9) Virtual Reality. Multimedia terminologies are highlighted in the text, with definitions and additional information provided in the margins of the text. A gallery of color images is included. An appendix of sources and resources and an index concludes the text.

Paperback, 312 pages, ISBN: 0879302534, Cyberarts: Exploring Art and Technology may be found on Amazon and eBay.

Contact us today
Contact form, 510 419-0800, info@CyberEdge.pro.

We provide a variety of services that assist companies like yours with your most challenging issues. We address strategic planning, branding, marketing, communications, and research. With years of experience in every aspect of the immersive technologies sector, we are prepared to help you start or grow your business. Our agile, distributed structure enables us to assemble the team that is best for your requirements. Our international connections ensure that you are getting the expertise you need.

Contact us for a no-charge, no-obligation assessment of your opportunities and challenges.

Meet our leadership team.

Ben Delaney, CEO
Ben has been working in computer graphics since the 1980's, and is considered a pioneer in the virtual realty sector. He was editor and publisher of the voice of the industry, CyberEdge Journal, and chief analyst and author of the highly respected annual report, The Market for Visual Simulation/Virtual Reality Systems, which was published annually in the early 2000's. Recently, he held the position of Chief Analyst at a leading market research firm focusing on xR. Ben has hundreds of articles in print and authored the five-star rated book, Virtual Reality 1.0 – the 90's.

Ben's knowledge of the xR sector is unrivaled. His years as a serial entrepreneur and business executive enable him to quickly identify opportunities and impediments, and help your executives develop effective plans. He has worked on projects and presented in more than a dozen countries.

Ben has received multiple awards for marketing, design, and writing. In addition to Virtual Reality 1.0, he has written an award-winning book on marketing, Ben Delaney's Nonprofit Marketing Handbook, now in its second edition. He has made dozens of presentation on three continents, has been cited in newspapers and magazines around the world, and makes frequent appearances on television and radio.

Ben talks about the foundations of xR: Watch
Ben on a panel talking about AR in enterprise: Watch


Patti Glovsky, Senior Advisor
Patricia Glovsky is a technology investment banker with deep experience in corporate finance investment banking. She began her career at a leading Wall Street investment bank, Kidder Peabody Incorporated. She worked primarily on technology M&A and private placement transactions and developed a unique focus on Visual Computing technologies across industries.
Patti was there at the early days of these and related technologies and is an established expert in visual computing and broad range of related technologies. Her clients have been important innovators in visual technologies, including simulation/synthetic environments, video games, VR/AR/xR, AI, Machine Learning, image processing, graphics, CAD software, video editing, GIS (geographic information systems), medical imaging, visualization, displays, and more.

Patti has represented world-class technology leaders who most often sell their companies to some of the world’s largest technology corporations. Patti holds several securities licenses with FINRA/SEC.

Patti’s focus is on:

• Mergers and Acquisitions - buy side, sell side, mergers
• Capital Raising - growth capital, bank debt, private equity, second round of capital raising
• Transaction readiness - market attractiveness, transaction preparations, organization shaping, business and capital strategy, execution

Clark Dodsworth, Senior Advisor
Clark Dodsworth provides strategy, analysis, and definition for AR and xR tools, markets, initiatives, services, products, technologies, interfaces, and design. He works from a user-centered perspective, which is fundamental for efficiency and effectiveness across all industries.

Clark expects that the most successful companies in immersive technologies will foresee and prepare proactively for the convergence of context with ubiquitous sensing, realtime analytics, and pervasive A.I.

He speaks frequently at conferences in the US, EU and Asia, and was an invited speaker at the world’s first AR conferences from 2010, on the topic of mobile context awareness. He is the author of Digital Illusions.

Clark has extensive experience in location-based entertainment and specified the first large-scale AR entertainment system in 2007 for Dubailand, including 4 theme parks. His spec was based on a powerful smartphone platform that he predicted would eventually become powerful enough to use by the time Dubailand opened. The iPhone was announced a few months later.

Clark talks about how Reality Augments us, in this talk. Watch.


Linda Jacobson, Senior Advisor
Known for her leadership roles in establishing the global virtual reality industry, Linda Jacobson helps product developers and founders to create and implement cost-effective launches, brand activations, and GTM campaigns.

Linda facilitates dynamic, hands-on workshops and offsites that enable teams to streamline sales funnels, gain market traction, and attract revenues and investment. She has a broad, deep background as a tech journalist, and as a marketer, educator, event host and speaker. She helped create Wired magazine and wrote two ground-breaking books about VR.

Recently, Linda provided business development, market research, marketing communications, and PR services, including user feedback on product-market fit, to several seed-stage startups, enabling them to enlist early adopters, close deals, and attract funding.

Linda leads a panel discussing AR and the marketplace it exists in. Watch.

Brian Blau, Senior Advisor
Brian Blau is a personal technology expert and business leader with deep experience in immersive technologies and the business of technology markets.

Brian’s roles have included technical and leadership positions in computer graphics, games and social networking at organizations including Autodesk, Silicon Graphics, Double Fusion, Gartner, and vTime. He has made significant contributions in the areas of market analysis and strategy advice, social AR/VR solutions, technology-driven in-game advertising, developer-supported social networks, and visual simulation and animation tools.

As Research Vice President and analyst at Gartner, Brian led research on consumer social networks, the video game market, mobile apps, consumer ecosystems, wearable devices and apps, virtual and augmented reality, personal drones, and app, services, technologies and go-to-market strategies. He testified before the US Senate Commerce Committee in 2017 on aspects of the emerging augmented reality market.

Mr. Blau was a VRML pioneer and helped establish early network-based 3D tools and technologies. He has been published and cited extensively and frequently presents on these topics.

Brian testifies before the US Senate Commerce Committee. Watch (Brian's testimony starts at ~29:28)

Get in touch today. 
Contact form, 510 419-0800, info@ImmersivEdge.com.